Jamie Kern Lima is a New York Times bestselling author and Founder ofIT Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country. She sold the company to L’Oréal in a billion-dollar deal and became the first female CEO of a brand in its 100+ year history. Her love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America’s Richest Self-Made Women list. She’s the author of the new book Believe IT: How to Go From Underestimated to Unstoppable, an instant New York Times bestseller, USA Today bestseller, #1 Wall Street Journal bestseller, #1 Amazon bestseller, #1 Publisher’s Weekly bestseller, and #1 Barnes & Noble bestseller. She’s a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She’s also an active philanthropist who has donated over$40 million in product and funds to help women face the effects of cancer with confidence. She’s also donating 100% of her author proceeds for Believe IT to Feeding America and Together Rising.